Journey with me, Bruce Macumber,  through the 1960s, the early "Golden Years " of Napa Valley, a time of passion, pioneers, and perseverance. 

I graduated from "Gallo University" and joined Sterling Vineyards as Director of Sales.

Watch me sell Napa Valley wines in California, then introduce Napa Valley to France.

Enjoy my experiences and see how wine sales led me to a lifetime of adventures.

 Author's Bio

  • Born on Martha’s Vineyard Island, Massachusetts, in 1943.

  • Graduated from Villanova Preparatory High School in Ojai Valley, CA, in 1961.

  • B. S. Degree in Business Management & M.B.A. in Marketing, San Jose State University. 1961-67.

Awards

  • Wall Street Journal, for “Outstanding Leadership in Marketing and Management.”

  • Fallstaff Management Achievement, for “Promoting and Advancing Sales Management.”

Resume

 Bruce’s 30-year career in the wine industry includes :

  • Marketing Manager and Distributor Relations Manager for Gallo, the world’s largest winery.

  • Director of Sales & V.P. National Sales Manager for the new 1973 Sterling Vineyards,

  • Sales Representative for these Napa Valley wineries: Chateau Montelena, Caymus, Phelps, Far Niente, Chappellet Vineyards, Clos du Val, Freemark Abbey, Stags’ Leap Winery.

  • Moved to Paris, Exported/Imported/Sold Napa Valley wines to France,

  • Division Sales Manager & V.P. Exports for Kendall-Jackson Winery.

  • By 1985, Bruce had been a sales representative for over 20% of all Napa Valley wineries

Media History

  • New York Times

  • Wine Spectator

  • USA TODAY

  • Business Week

  • A. Times.

  • The International Herald Tribune

  • Travel & Leisure Magazine

Interests

  • Professor of Marketing, Modesto Community College

  • Family, Travel, History, Tennis, and Wine