Chapter 4: The Coca-Cola Era Begins

Coca-Cola Purchases  Sterling Vineyards

When Peter Newton sold Sterling Vineyards to Coca-Cola in 1977, we employees were stunned.

A huge corporation taking over our small winery?

What will happen to Sterling Vineyards?

Stay tuned......

Coca-Cola Purchases The Monterey Vineyard

A few months later, Coca-Cola purchases The Monterey Vineyard. Now I am Vice President, National Sales Manager of 2 California wineries, Sterling Vineyards and The Monterey Vineyard.   

Working closely with Dr. Richard G. Peterson, President and Winemaker, we quickly expanded sales and distribution of The Monterey Vineyard wines.

1978 Photo: L-R, me, Fred, Dr. Richard G. Peterson, Lloyd Maghee.

Explore the full story

My Story